The inaugural START art fair presented by Prudential will be held at the Saatchi Gallery in London from 26 – 29 June 2014. The fair is dedicated to supporting international galleries from both the world’s most exciting emerging markets, and established artistic centres.
START was founded by the Global Eye Programme, an initiative that nurtures worldwide artistic talent, in partnership with the Saatchi Gallery. The fair’s aim is to provide young galleries and artists with a platform and the support and recognition that they need to develop their careers. START gives exhibitors the opportunity to present their artists to a culturally engaged, international audience at a world-renowned venue. The Saatchi Gallery is celebrated for its unique vision in recognising artistic talent and helping to launch the careers of emerging artists, an ethos central to START.
One of the exhibitors announced is Arcadia Missa, a gallery and publishing company based in London. Founded in Peckham in 2011, contemporary art made after the arrival of the internet and the creation of digital archives are the focus of its curatorial and editorial processes. Alongside its exhibition programme, Arcadia Missa has produced a variety of online platforms and offline publications, each exploring art’s reflection of, and integrity to, the current moment. Through these channels, the gallery stimulates conversation around the nature of art collection, ownership, preservation and ontology in contemporary society.